![]() ![]() T-Mobile has led the industry for 12 consecutive quarters in terms of postpaid phone adds and there is a possibility that the trend will continue in the near-term as the move helps the carrier further differentiate itself. This could help the carrier win over subscribers from rivals such as Verizon and AT&T, who recently increased pricing on postpaid plans, while contending with feature phone attrition. The move to eliminate taxes and fees will make T-Mobile appear more transparent and consumer friendly, improving its brand perception further. ![]() T-Mobile already has a reputation of shaking up the wireless status quo, taking the lead in scrapping wireless service contracts and eliminating overages. Improved Brand Positioning Can Help Postpaid Adds ![]()
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